Case Study: 3% TACOS in 3 Months
Health & Wellness Brand | Amazon US Market | PPC Management & Brand Launch.
The Challenge
A health and wellness brand approached EcomParagon to launch their product on Amazon from scratch. They had zero sales history, no reviews, no PPC structure, and a tight budget requiring maximum ROI from day one. They needed a complete Amazon launch strategy to compete in the highly competitive US market.
What EcomParagon Did?
– Built complete PPC campaign structure from scratch
– Conducted in-depth keyword research for high-intent buyers
– Optimized listing title, bullet points and backend keywords
– Monitored and adjusted bids daily to reduce wasted spend
– Scaled winning keywords while cutting losing ones weekly
– Implemented negative keyword strategy
– Used Helium 10 to track organic rank improvements
Results & Key Wins
✅ 4x Revenue Growth in 3 Months
✅ 337% Sales Increase from Month 1 to Month 2
✅ ACoS reduced from 26% to 11% in 90 days
✅ TACOS reached industry-best 3% by Month 3
✅ $50,722 Total Revenue Generated

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